Client
Clean Tomorrow
Categories
Brand Identity
Timeframe
Summer 2024
Creative Team
Senior VP of Creative: Teresa Carné Torrent
Art Director: Paige Davis
Designer: Hannah Gross
Clean Tomorrow is a nonpartisan organization dedicated to tackling the climate challenge through impactful policy solutions that drive innovation and expand the clean energy supply.
As a member of the creative team at NP Agency, I contributed to developing Clean Tomorrow's full brand identity, including the logo, color palette, typography, and visual assets. I also contributed to designing the social media graphics, decks, business cards, print materials, and more.
Client
Clean Tomorrow
Categories
Brand Identity
Timeframe
Summer 2024
Creative Team
Senior VP of Creative: Teresa Carné Torrent
Art Director: Paige Davis
Designer: Hannah Gross
Clean Tomorrow is a nonpartisan organization dedicated to tackling the climate challenge through impactful policy solutions that drive innovation and expand the clean energy supply.
As a member of the creative team at NP Agency, I contributed to developing Clean Tomorrow's full brand identity, including the logo, color palette, typography, and visual assets. I also contributed to designing the social media graphics, decks, business cards, print materials, and more.
The geometric C composed of individual marks evokes a feeling of incremental progress and collaboration focused towards a common goal. The arrow visually represents progress and forward movement, setting a clear path towards a cleaner tomorrow.
Clean Tomorrow’s color palette features vibrant, energetic hues—purples, oranges, and blues—balanced by muted tones like beige, cream, white, and navy. This combination conveys motion, energy, authority, and confidence.
